The Storynomics Seminar
Skyword and Robert McKee Join Forces to Bring Story to Business Leaders
There has been a fundamental shift in how brands connect with their customers. In the past, they would find stories people loved and then interrupt them with ads. But, today consumers are ignoring, skipping, blocking or avoiding those ads at unprecedented rates. The net effect is that marketers are finding it harder and harder to reach customers.
Leading CMOs recognize that storytelling is the future of marketing. They realize that to succeed in an increasingly ad-free world, marketers have to put story at the center of their strategies. Yet, there is still a misunderstanding about what story is and how to use it effectively.
Robert McKee created the Storynomics seminars to teach senior executives and marketing professionals how to apply storytelling structure to their business to drive revenue, margins and brand loyalty. After meeting Tom Gerace, when Tom asked him to do a one-day workshop with Skyword, Robert felt that Tom could bring a unique perspective to the seminars and chose to partner with him moving forward.
In an industry with a whole new set of ground rules, this dynamic partnership of story craft and marketing innovation is designed to fire the imagination and demonstrate how to stop interrupting what people love and, instead, become what they love.
What Leading Businesses Are Saying
“I must tell a story in 30 seconds to 3 minutes. McKee taught me how to create a unique and compelling story for the international brand.”
Phil Chapman, Marketing Director, KRAFT FOODS
“McKee’s exceptional teaching is critical to success.”
Phyllis Fogarty, Brand Manager, PEPSICO
“Excellent seminar, very insightful. All of what I have learned here is directly applicable to the craft. Mr. McKee has given form to many of the concepts that I have struggled with for years.”
Alexandre Amancio, Creative Director, UBISOFT
“The art of storytelling as art of persuasion – Robert McKee is the best.”
Alexander Paufler, CEO & President, MERCEDES-BENZ Thailand
Robert McKee occupies a unique crossroads in modern media storytelling. His teachings have spread beyond the stage and screen to influence all story forms. Writers, producers, media professionals, and business leaders from around the world read McKee’s books and attend his sold-out international seminars for an exclusive deep dive into the narrative potential of their material.
Knowing that the same understanding of story that wins an audience’s heart and mind will also win over a customer, employee, or investor, executives and marketers had been sneaking into McKee’s Seminars for years. After dozens of private seminars for companies, including Nike, BOLDT, Siemens, Teradata, HewlettPackard, Costa Del Mar, TimeWarner, and Microsoft, McKee inaugurated the Storynomics™ Seminar a comprehensive seminar on the complete use of STORY-in-BUSINESS.
His articles and interviews on business and story have appeared in many newspapers and magazines including Harvard Business Review, Wall Street Journal, CBS 60 MINUTES with Bob Simon, The Guardian and FastCompany to name a few.
He has delivered the keynote address at the Thinking Digital Festival, Gartner Symposium/ITxpo, HSM ExpoManagement, Thinking Digital Conference, ILTM Cannes (International Luxury Travel Market) and the Content Rising Summit. McKee continues to be a project consultant to major film and television production companies such as 20th Century Fox, Disney, Paramount, & MTV. In addition, Pixar, ABC, BBC, Disney, Miramax, PBS, Nickelodeon, Paramount, GLOBOSAT, MNET and other international TV and Film companies regularly send their entire creative and writing staffs to his lectures.
The best-selling author of STORY and the recently published DIALOGUE: THE ART OF VERBAL ACTION FOR PAGE, STAGE, AND SCREEN, McKee’s former students include hundreds of Academy Award and Emmy Award winners and nominees.
Since 1984, more than 100,000 students have taken McKee’s courses in various cities around the world.
Tom Gerace is the founder and CEO of Skyword, the leading content marketing technology and services company that liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences through storytelling. Prior to Skyword, Gerace founded Be Free, a publicly traded affiliate marketing platform and services company, which transformed online advertising from pay-per- view to pay-for-performance advertising.
Early in his career, Gerace served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the Internet. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid the disruptive changes in technology and consumer behavior of the past 15 years.